Social B2C app.
Beat/with is an MVP concept for emerging DJs to discover relevant peers, understand whether the fit feels right, and turn a connection into a real-world encounter.
The MVP is focusing on the core journey from discovering someone relevant to actually meeting and playing together.
- Discovery
- Product definition
- UX/UI
- Prototyping
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Emerging DJs need meaningful opportunities to connect and play
Feeling stuck rather than lonely
I assumed learning DJing alone caused isolation. It didn't: progress was the real pain point.
Access wasn't the problem, fit was
Most DJs already had ways to meet others. Finding the right person to play with was harder.
Compatibility isn't rooted in similarity
A good practice partner did not mean same genre, same level and nearby. Fit means value, comfort.
That shifted the opportunity away from “solving isolation” to "completing solo practice when it's not enough"
I designed an MVP around the path to meeting and playing together
Social without feeling like dating
Beat/with helps people meet, but it is not a matching app. It supports learning, but it is not a course.
Peer-to-peer. Warm. Inclusive. Music-first. Low-pressure.
The visual identity follows the same principle: expressive and playful without becoming overly technical or competitive.
Low-pressure by design
Trust wasn't a barrier for everyone, but it could stop a potential relevant connection from happening.
Beat/with leans on depth over volume in profiles, easy communication, FLINTA+ preferences and safety options, The app also treats how and where the first interaction happens as part of trust: 24/32 DJs said they would feel comfortable playing with an unknown DJ in a professional studio.
The professional studio is my proposed primary meeting option.
Three decisions shaped the experience
Let users judge fit
Research showed that compatibility depends on several things at once, so I avoided a fixed compatibility score.
The goal is to help users narrow the field while leaving the final decision to them.
ONBOARDING
Area, availability, music and what the user wants to do.
PROFILE
Music, experience, gear, languages and personal cues.
CURRENT SEARCH / FILTERING
The context that matters today, for this particular search.
Build profiles that communicate a person
A technically relevant DJ can still be the wrong person to play with.
Profiles therefore combine musical context with intentions, experience, gear and more personal cues instead of ranking DJs by ability.
“First connect with your mindset, personality, philosophy of life: then everything comes naturally.”
Support beyond the chat
Finding someone interesting is only useful if the interaction moves beyond the screen.
Beat/with therefore supports the next steps with conversation prompts, lightweight session planning, pending and confirmed states, and ways to reconnect after playing together.
Usability testing with DJs
Testing with DJs in Berlin first match, discovery, navigation, the messaging prompts and chat to plan a session.
Validating whether the visual language feels authentic and not too childish to the electronic scene.
Confirming the product clearly reads as a creative, craft-focused peer platform rather than a dating space.
Roadmap to production
Refine discovery, profiles and session planning based on usability testing findings.
Build the onboarding journey, define matching frequency and rules, detail safety and reporting flows, and build profile and account settings.
Launch a closed beta with Berlin DJ and electronic music schools to seed the initial community, followed by the public iOS App Store release.